KMC

12 August 2008

Welcome

Barclays Greener than you think

Following the five highly successful Barclays “Let’s Talk … Green Business” pilots run this spring/early summer, it was interesting to note the motivations for businesses considering ‘going green’.

Out of a sample survey of nearly 100 attendees (around 475 people actually attended), it seems that people are really concerned with 2 key areas, an overall interest in saving the planet and CSR, followed by making savings by reducing energy costs and access more business opportunities.

get access to more tenders

7

more of a competitive edge

7

improved brand image and public reputation

8

because customers want it

5

to save money, and reduce energy costs

10

access to more business opportunities

10

to provide better advice to clients

3

for CSR, provide environmental leadership and social awareness

10

demonstrate improved sustainability

8

being more environmentally aware and careful

6

save the planet, and educate our children

17

odds-n-sods

6

total sample:

97

 

Human-Doings, and Human-Beings

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